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Privacy Policy

Effective date: 26 August 2025

This Privacy Policy explains how Safinat Group ("Safinat", "we", "us", or "our") collects, uses, discloses, and safeguards information when you visit safinaas.com, contact us, or engage with our products and services. By using our site, you agree to the practices described here. If you do not agree, please do not use the site.

1. Who we are

Safinat Group is a UAE-based supplier and merchandiser of hardware, tools, and building materials serving customers across the Middle East, Africa, and CIS countries. For the purposes of this policy, Safinat is the data controller of personal information collected via this website.

Registered domain: safinaas.com

2. Scope

This policy applies to personal information processed in connection with the operation of our website, online enquiries, account creation (if available), service provisioning, customer support, and marketing communications. Additional notices may apply in specific contexts.

We process information in accordance with applicable data protection laws, which may include the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and, where relevant, other local laws.

3. Information we collect

3.1 Information you provide to us

Enquiry & contact details (e.g., name, company, email, phone, message) when you submit forms or contact us directly.
Account & profile details if you register an account (e.g., name, email, password).
Order & fulfilment details if/when online ordering is enabled (e.g., billing, shipping, purchase history).
Communications such as emails, calls, and messages to our support channels.
Marketing preferences when you subscribe or opt in.

3.2 Information collected automatically

Device & usage data (e.g., IP address, browser type, device identifiers, pages viewed, referring/exit pages, timestamps).
Cookies and similar technologies used to operate the site, remember preferences, analyze traffic, and (where applicable) personalize content.

3.3 Information from third parties

Service providers and partners (e.g., hosting, analytics, customer support, logistics).
Publicly available sources and business directories where permitted by law.

4. How we use information

To operate, maintain, and improve our website and services.
To respond to enquiries, provide quotations, manage customer relationships, and deliver products.
To set up and manage accounts (if offered) and authenticate users.
To process orders and payments and coordinate shipping/collection (if offered).
To send administrative messages (e.g., order updates, service notices) and—with consent or as permitted—marketing communications.
To detect, prevent, and address security or technical issues, fraud, or misuse.
To comply with legal obligations and enforce our terms.

5. How we share information

We do not sell your personal information. We may disclose personal information to:

Vendors/Processors that help us operate our business (e.g., web hosting, IT, analytics, customer support, logistics/delivery, payment processing).
Professional advisors (e.g., auditors, legal counsel) under confidentiality obligations.
Authorities when required to comply with law, regulation, or legal process, or to protect rights, safety, and property.
Business transfers in connection with corporate transactions (e.g., merger, acquisition, restructuring), subject to appropriate safeguards.

Where we engage processors, they are bound by contractual obligations to handle personal information only on our instructions and to implement appropriate security measures.

6. Legal bases & lawful processing

Depending on your location and activity, our lawful bases may include: contract performance (to provide requested products/services), legitimate interests (to run and secure our business), consent (for optional activities like certain cookies or marketing), and legal obligations (compliance and record-keeping).

7. International data transfers

We may transfer information to countries outside your own (for example, to hosting or support providers). Where required, we implement safeguards such as contractual protections and technical measures to protect your information.

8. Data retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy (for example, to provide services, comply with legal/accounting obligations, resolve disputes, and enforce agreements). Retention periods vary by data category and applicable law.

9. Security

We use administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage is fully secure, and we cannot guarantee absolute security.

10. Your privacy rights

Subject to applicable law, you may have rights to access, correct, delete, or restrict the processing of your personal information; to object to certain processing; and to withdraw consent where processing is based on consent. You may also have the right to receive a copy of your data in a portable format.

To exercise these rights, please contact us using the details in Contact us. We may need to verify your identity before responding. If we cannot resolve your concern, you may have the right to lodge a complaint with your local data protection authority.

11. Cookies & tracking

Cookies are small files stored on your device to help websites function and analyze usage. We may use:

Strictly necessary cookies to deliver core site functionality.
Functional cookies to remember preferences.
Performance/analytics cookies to understand site usage and improve performance.
Advertising cookies (if used) to deliver relevant content or measure campaigns.

You can manage cookies in your browser settings. Where required, we will obtain your consent before setting non-essential cookies. If you disable cookies, some site features may not work as intended.

12. Children’s privacy

Our site and services are intended for business and adult users and are not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete such information.

13. Changes to this policy

We may update this policy from time to time. The "Effective date" at the top indicates when this version took effect. We encourage you to review this page periodically for the latest information on our privacy practices.

14. Contact us

If you have questions about this Privacy Policy or our data practices, or if you wish to exercise your rights, please contact us:

Safinat GroupWebsite: safinaas.comPhone: +971 50 899 5435 or +971 54 994 1904Email: feedbacktosalim@safinaas.com

If you contact us by email or phone, we will use your details only to respond to your enquiry and as otherwise described in this policy.

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